Post Cereals

We take great care to use wholesome ingredients to help you take great care of your whole family — and our diverse selection means there’s a Post cereal for every taste and nutritional need.

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  • Sugar Bear is On Facebook

    What’s Sugar Bear up to? Lots of sweet stuff. Check out his Facebook page for giveaways, hilarious videos and more.

    LIKE Sugar Bear

  • Live the Sweet Life

    The sweet life is no sweat for Sugar Bear, especially after a bowl of Golden Crisp. Take a lesson from him: Keep it cool, and keep it crunchy.

    See Sugar Bear’s story

  • Nourish Kids' Potential with Post

    Post Foods is proud to be a part of Labels for Education, where families and community members can earn free stuff for their schools!

    Learn More

Sugar Bear is On Facebook

What’s Sugar Bear up to? Lots of sweet stuff. Check out his Facebook page for giveaways, hilarious videos and more.

LIKE Sugar Bear

Can't Get Enough

Golden Crisp Cereal and Sugar Bear

For more than 50 years, Sugar Bear (the Golden Crisp bear) has been saying, "Can't get enough of that Golden Crisp." Both kids and adults agree, the sweet puffed wheat of Golden Crisp cereal is irresistible.

Available in 14.75 oz boxes.

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Featured Golden Crisp Recipes

  • Chewy Caramel Bars

    Sweet and nutty no-bake cereal treats made with caramel instead of marshmallows.

    View This Recipe »

  • Golden Trail Snack Bars

    Plain old peanuts can take a hike. These trail mix treats are tops! 

    View This Recipe »

  • Puffed Wheat Cereal Cookies

    The kids will love to help bake these easy drop cookies with a sweetened puffed wheat crunch.

    View This Recipe »

  • Sugar Bear Snack Mix

    A cinnamon drizzle adds the magic to this cool classic. 

    View This Recipe »

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